Augmented reality and mobile devices
Augmented reality and mobile devices
M-AR (mobile-Augmented Reality) technology is an industry in which C-P-N-D (Contents-Platform-Network-Device) is organically combined. That is, the user wears the device and accesses the platform .Such as the App store through the wired/wireless communication network to use the m-AR content. In order to implement m-AR technology, it is first necessary to combine the consumer's device and core technology with the C-P-N-D ecosystem. In addition, in order to revitalize the M-AR industry, it is of paramount importance to form an ecosystem in which these components are developed in a balanced manner. Through this, it will be applied to everyday life in the future and will be able to demonstrate value .
The basic devices that make up the m-AR system are GPS and gravity sensors (a system that transmits and receives geographic/location information), AR solution (a technology that applies a location information system and detailed information to a real background), and a display device (a display module in a Smartphone). The core technologies that operate the M-AR system are tracking (tracking: location/direction/movement of a specific person, etc.), registration (registration: combining virtual images with real images), and M-AR UI/UX (in a mobile environment). User interface/user experience) technology, visualization technology, and display technology .
Value of industry
With the popularization of smartphones, the rapid development of mobile communication systems, and the development of broadband/high-speed wireless Internet services, the m-AR industry is rapidly commercialized. Through this, technological, economic, socio-cultural and policy benefits are provided to consumers . The results of various value analysis of these M-AR industries are shown in.
Value analysis of M-AR industry
- Category m-AR industry benefits
- Technical Value-High performance of Smartphone’s and diversification of applications
- Nurturing professional manpower and expanding infrastructure
- Mobile software industry growth, etc.
- Economic Value-Creating a revenue model through service activation of app content
- Increasing corporate sales through app promotion and quality improvement
- Smartphone market growth, etc.
- Social and cultural values-Spreading community culture .
- Development of various industries using app contents, etc.
- Policy value-Activation of app content information of public institutions
- Government policy support for mobile services, etc.
- Application field
M-AR technology is rapidly spreading in various industrial fields such as urban design and construction, education, LBS (Location Based System), and mobile games.
- In the field of urban design and architecture/construction, 3D design techniques are applied to provide a service that can virtually determine the arrangement of buildings.
- In the field of education, the M-AR book, which displays lively digital animation images along with real book , is providing another interest in reading books.
- In the LBS (Location Based System) field, a variety of safe driving information such as actual road screen, direction of travel, distance, travel time, arrival time, status of nearby vehicles, and signals ahead are provided
Software technology
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| Software technology |
Various technologies are being used to protect and manage AR contents. Major technologies include: CAS (Conditional Access System: access restriction system for TV broadcasting services) technology, DRM (Digital Rights Management) technology for extensive management and control of digital content copyrights. Watermarking and Forensic Watermarking technologies that can track paths are also mentioned.
Product development case
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| Augmented reality in product development |
With the release of platforms/services/solutions applying m-AR technology to various mobile devices (Smartphone/tablet PC/GPS/PDA, mobile games/convenience services/architecture/education/entertainment/commerce/spatial information and medical. It is spreading to various fields such as industrial/military/broadcasting/advertising/shopping.
Plan to revitalize M-AR industry
In order to revitalize the m-AR industry, the environment for active investment by related companies must first be established. In addition, policy and institutional support should be supported so that a private-led M-AR ecosystem can be formed .
