Comparison between
Now, the mobile environment must be considered when doing business. The influence of mobile is becoming so powerful that it is said to be the era of mobile only beyond mobile first. According to a survey conducted by the Ministry of Science, ICT and Future Planning, the number of smartphone users as of October 2016 was about 46 million. In addition, to the main users in their 20s and 30s, the usage rate of their 50s is rapidly increasing.
In today's Green Client, I'm going to talk about some of the things you need to consider when developing your app.
- Target
The domestic Smartphone OS share is 76.7% for Android and 23.05% for iOS. Therefore, it is common to develop Android apps first. However, you need to look at the specific user base for your service. The overall share may be higher for Android, but it depends on which platform your main customer base is using more. If you use Google Analytics or Facebook statistics, you can see which OS users are using the most.
- Fragmentation of the platform
In the case of Android, it should be developed especially considering the user base. This is because it cannot be developed individually for numerous OSs and devices. In general, it is developed for the latest version, but if the main user base is a student, it should be developed so that it can work on low-end devices or even support older versions.
- Design guide
There is also a big difference between Android and iOS apps in terms of visuals. General users can also easily feel the difference in design. The main difference is that iOS has a home button, whereas Android has a home, back, and multitasking buttons all the time. Therefore, the UI of iOS cannot be used on Android as it is, so it must be developed according to the design guide provided by each operating system.
- Cost
Depending on the situation, you can develop both Android and iOS, or consider launching one of them first. Of course, it would be nice to develop both to cover all the user bases, but since the cost is not sufficient at the beginning of the business, you can choose one OS first and develop it considering the main user base. In addition, there is a method that can be developed in a hybrid way to cover all of the web, Android, and iOS. However, there are obvious pros and cons between developing each app and developing it in a hybrid manner, so you will have to choose according to the characteristics of the service you are developing.
- Commercialization and return on investment
Looking at the revenue path between iOS and Android, iOS apps require users to purchase when they download the app, and they also make them pay for in-app purchases. Android apps are usually free to download, and they earn money from advertisements in the app.
